I developed the visual identity system and graphics for the 2025 MFA in Design Exhibition at the Univeristy of Texas at Austin.

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To reflect both individuality and cohesion across our cohort’s MFA exhibition, I designed a flexible identity system anchored by the Hofmann shape generator—a tool inspired by Swiss designer Armin Hofmann’s principles of form variation within structural order. Each cohort member created a unique Hofmann shape, offering a personal visual mark while staying within a shared grid system. This allowed for expressive variation while maintaining visual consistency across all branded applications—posters, booklets, bookmarks, and signage.

 

Hofmann’s philosophy emphasized tension between freedom and constraint, which directly informed this system: structured enough to stay unified, but open enough for each voice to be distinctly seen. The exhibition is called Lattice because, like a lattice structure, our design system supports and connects individual contributions through a shared framework—highlighting interdependence, structure, and variation.